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Subject Line Test - A/B Testing Campaign

The information below discusses the Subject Line testing variable. The rest of the details are covered in the A/B Testing Campaign Details article.

Note

  • The subject line is limited to 70 characters.

  • It cannot contain the Webview token or the Unsubscribe token.

You will need to set the two Subjects (A and B).

A heading that says "What would you like to test?" with the choices Subject, Pre-Header, and Sender/From. Subject is chose and the options to enter a subject for A and B are present.

Since this is the testing variable, please make sure they are different.

You can change the Subjects until the message is within 5 minutes of the scheduled date/time of send.

You may also be interested in the Best Practices for A/B Testing Campaigns.