Managing Contact Preferences
Contacts can inform your organization that they want to receive campaign communications through specific media (email and SMS only) and that no communication must occur, for instance, through physical letters. Organizations are required to follow these preference settings which are collectively referred to as contact preferences.
A contact can set these preferences on your university portal, send them by email, telephone, or any other media, including informing you verbally.
To enable this behavior in campaigns from Desktop Client, an administrator is first required to perform multiple settings in Business Administrator:
1. Create categories and groups. For more information, see About Categories and Groups and Creating Categories and Groups.
2. Enable Campaign Support for the custom Object. For more information, see Enabling Campaign support. When campaign support is enabled, preference support is also enabled.