Viewing Campaign Cost and ROI

See Also

When you run a Campaign, you incur some costs on it, such as labor cost and the cost of sending out Mailers. This is your investment on the Campaign. The returns that you receive from a Campaign should not only cover the costs, but also result in positive revenue for your organization. Higher revenue implies a successful Campaign.

Talisma enables you to view the cost incurred on running a Campaign, and compute its Return on Investment (ROI). ROI enables you to measure the effectiveness of the Campaign.

Property	Expression
Campaign Cost	Sum(Target.Cost) This Property is Campaign specific. This Property sums up the cost incurred on all Targets in a Campaign.
Campaign ROI	{[Sum(Order.Revenue) – Sum(Campaign. Cost)] / Sum(Campaign.Cost)} * 100% This Property calculates the return on investment for the Campaign. This computation is based on the revenue generated from the Campaign against the cost incurred.

Computing Campaign Cost

Campaign Cost is Campaign-specific, and sums up the cost incurred on all Targets in a Campaign. The cost of each Node is the total cost of all Targets flowing through the Node.

To View the Campaign Cost

1.  Open the required Campaign.

2.  Click the Properties tab. The cost is displayed in the Cost Property row.

Computing Campaign ROI

Campaign ROI calculates the return on investment for the Campaign. The computation is based on the revenue generated from the Campaign versus the cost incurred. The ROI for a Campaign is computed as follows:

{[Sum (Order. Revenue) – Sum(Campaign. Cost)] / Sum(Campaign. Cost)} * 100%

To View Campaign ROI

1.  Open the required Campaign.

2.  Click the Properties tab.

3.  Click in the ROI Property row. The Campaign ROI is computed.

Note  The Compute All tool enables you to compute both the Campaign Cost and ROI simultaneously. You can also compute the values of both by pressing F9.